Lead Designer in an Agency Project, UX Design & Website Design
Dr. David Mabrie is a well-known facial plastic surgeon in San Francisco who needed to update his web presence to match his outstanding medical practice. Changing his focus from facial plastic surgery to exclusively dermal fillers and injectables, Dr. Mabrie needed to shift his entire narrative about his approach and philosophy to facial structure and patient care. As lead designer, I was responsible for the entire website design overhaul—including UX ideation and wireframing, content creation and story development, design and branding standards, client presentation, and quality assurance of the final deliveries.