Branding & Social Media Design
David and Jennifer Campa needed a logo for their real estate business that was versatile, friendly, and professional to reflect their small, family-operated company. The final brand mark accomplishes this by incorporating a bright color palette with sturdy, all-caps lettering and silhouettes of quirky houses. Their social media profiles utilize their new brand to form an approachable, informative, and positive online experience.
Lead Designer in an Agency Project, UX Design & Website Design
Dr. David Mabrie is a well-known facial plastic surgeon in San Francisco who needed to update his web presence to match his outstanding medical practice. Changing his focus from facial plastic surgery to exclusively dermal fillers and injectables, Dr. Mabrie needed to shift his entire narrative about his approach and philosophy to facial structure and patient care. As lead designer, I was responsible for the entire website design overhaul—including UX ideation and wireframing, content creation and story development, design and branding standards, client presentation, and quality assurance of the final deliveries.
Print Design
Lead Designer in an Agency Project, UX Design & Website Design
Kaiser Permanente needed to update their laser vision correction website to a more modern look that could be easily accessed on any device. Due to the prospective audience, extra special consideration needed to be given to UI elements such as font size adaptability, button size, and legibility. As lead designer I was responsible for UX/UI design, creative presentation to the client, and the quality of the final deliverables.
Lead Designer in an Agency Project, UX Design & Website Design
Ophthalmic Consultants of Long Island are a large (and rapidly growing) group of comprehensive eye care professionals on the East Cost. They were looking for a single website solution that represented their many locations, service offerings, and medical providers. As lead designer I was responsible for UX/UI design, creative presentation to the client and project stakeholders, and the quality of the final deliverables. Throughout the project I worked closely with both the project management team and technology team to ensure both the visual experience on the site and within the client management system were easy to use and effective.
Illustration & T-Shirt Design
Lead Designer in an Agency Project, UX Design & Website Design
Dermatology Associates of Rochester needed to update their web presence to create a unified user experience that promoted all 4 aspects of their practice—medical dermatology, cosmetic dermatology, spa services, and clinical trials. We redesigned their website using real patient/practitioner photography and color-categorized service lines in an inviting, mobile-first experience.
Lead Designer in an Agency Project, UX Design & Website Design, Paid Media Landing Page Design
Art Direction, Booth Design, Package Design, Social Media Graphics
